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Responsive website VS. Mobile App: Which is a better choice?



With the 4.54 billion active internet users globally, businesses are striving to establish a strong presence across the digital sphere. The business needs to spread its wings across different digital channels via specific resources to reach a pool of audience.

Responsive websites and mobile apps have become the most popular mediums used by businesses for the promotion of their products or services. While both these channels fulfill the same requirements, there is a vast difference between responsive websites and mobile apps. Each of them serves a different purpose and advantages as per the business’s needs.

Business owners often face a dilemma about whether they should design a responsive website or build a mobile app. It’s a tough call to decide but in the end, it all comes down to your business’s goals, target audience, and long-term strategies.

Today, we will discuss the advantages of a responsive website as well as a mobile app to help you decide.

Advantages Of A Responsive Website

The responsive websites use HTML pages that are accessible from any browser. A responsive website is the perfect way of seamless content displaying across various screens and thereby, offering excellent user experience. Given below are some of the noteworthy advantages of the responsive website:

Low maintenance

Choosing the responsive website can save you some bucks on the maintenance. Remember - It is easier to maintain a single site than several pages for multiple devices. Thus, the responsive website reduces maintenance costs.

SEO friendly

Both the mobile and web version impact the ranking of the page. But a single version can improve the page ranking. Hence, a responsive website makes it easier to work with SEOs.

No download/installation required

Download or installation is not required on a responsive website. Just a high-speed internet connection is needed to access any website on your smartphone quickly, regardless of the operating system. There is no need to install updates to see the updated features on a website.

Easier and inexpensive

Updating a website is cheaper and easier. Considerably, it takes less time to create a responsive website. Besides, it costs less than any other website.

Advantages Of A Mobile App

According to a 2015 study, 85% of consumers prefer mobile apps over a website.


Mobile applications are user-friendly, easy to navigate, simple and seamless. Mobile applications utilize technologies such as HTML5, JS, Swift, and jQuery and run from the central server. As compared to the responsive website, mobile apps are versatile and adaptable. They can be downloaded on tablets, smartphones and other handheld mobile devices.

Note: If you are looking for the excellent Mobile app development service, Ads and Url can assist you out.

Read on to know some of the noteworthy advantages of the Mobile Apps.

Quick and Flexible

Mobile Apps offer a better experience for its swiftness and flexibility. A mobile application features higher functionality than a responsive website. Besides, apps can easily integrate with other features and tools in a device and support functions that are not possible with web-based HTML5.

Higher Efficiency

The second name of a mobile app is efficiency. In comparison to web pages, apps have faster loading times since they aren’t cluttered with unnecessary website elements. This optimizes the user experience.

Better Brand Recognition

A mobile app is the best way for brand awareness and marketing. It puts your business front and center on everyone’s phones. The apps can relay information about the user’s behaviors and display the content accordingly.

Works Offline

An app can work offline and this counts as an advantage. It’s quite useful as users may or may not have access to the internet, still, they can use it.

Responsive website or mobile app? You might need both.

In a nutshell, we can say that a responsive website is useful in attracting new customers and a mobile app for retaining the existing ones.

The choice between the two should be based on time, long-term goals and availability of the resources. If you have the required resources available, you can go for a mobile app as it will work better and offers additional features.

Just keep a few things in your mind: your budget, business goals, and your targeted audience and you will be good to go.

Besides, approaching a website development company can be a good option as well. Ads and Url is the best website development company in India that can help you achieve the significant growth your brand has been yearning for. Dial +91-8929667364 to discuss further.

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